Directories are an underrated launch channel. The good ones send targeted traffic, give you indexed pages, and provide backlinks that keep working long after a one-day spike fades. The key is choosing quality over quantity.
Directories worth your time
- Product Hunt - the biggest single-day audience. See how to launch on Product Hunt.
- BetaList - great for early-stage products and beta sign-ups.
- Indie Hackers - founder community and product directory in one.
- Peerlist - strong for products aimed at tech professionals.
- G2 and Capterra - review platforms that matter for B2B SaaS and rank well in search.
- Puthusu - a permanent, indexed product page with a dofollow backlink on publish, daily rankings, and exclusive community offers.
How to prioritize
Start with directories your target users actually browse, then add ones that pass real SEO value. A handful of relevant, reputable listings beats a hundred spammy ones - and bad directories can even look unnatural to search engines. For the why, read do backlinks still matter for SEO.
Make each submission count
Reuse strong assets and copy across every listing - a clear tagline, clean screenshots, and a benefit-led description. See how to write a product launch that converts.
Start with the one that links to you on day one: submit your product to Puthusu.