The first 100 users are the hardest and the most important. They prove the problem is real, give you the feedback that shapes the product, and become your first advocates. Here is how to get them without a big audience.
1. Go where they already are
Find the communities, subreddits, and groups where people discuss the problem you solve. Be genuinely helpful first, then mention your product where it fits. Do not spam.
2. Launch - in more than one place
A focused launch creates a concentrated burst of attention. Combine a spike channel with a permanent one: see where to launch your software product. Launching on Puthusu also leaves you a permanent page that keeps sending users after the spike.
3. Do things that do not scale
Reach out personally to people who clearly have the problem. A short, specific, human message converts far better than any ad at this stage.
4. Give early users a reason
An exclusive offer or perk for your first users lowers the barrier and creates goodwill. On Puthusu you can attach an offer for the community right on your launch.
5. Turn users into a loop
Ask happy users for feedback and referrals. Make sharing easy. The first 100 should help you reach the next 1,000. When you are ready to scale the launch itself, read how to launch a SaaS product.
Launch on Puthusu to put your product in front of a community that is there to discover what is new.