UTM link builder
Add UTM parameters to any URL so you can track exactly where your launch and marketing traffic comes from. Everything runs in your browser.
Track your launch traffic
When you share your product across channels - a newsletter, social posts, directories - tag each link so you can see which channel actually drives sign-ups. If you are planning a launch, see where to launch your software product.
Frequently asked questions
- What are UTM parameters?
- UTM parameters are tags you add to a URL (utm_source, utm_medium, utm_campaign, and optionally utm_term and utm_content) so analytics tools can attribute the traffic and conversions from a specific link or campaign.
- Which UTM parameters do I need?
- Source, medium, and campaign are the three that matter most. For example, a link in your launch newsletter might use utm_source=newsletter, utm_medium=email, utm_campaign=launch. Term and content are optional extras for finer tracking.
- Is this UTM builder private?
- Yes. It runs entirely in your browser. The URL you build is never sent to or stored on a server.